“This is North Norfolk Digital: Sustaining and maintaining our core listenership in an increasingly fragmented market place… I just realised I read that from an internal memo… Wasn’t for you to hear.  Sorry! Sorry!”

Alan Partridge has bounced back AGAIN and this time he’s landed himself a choice mid-morning spot on North Norfolk’s most popular digital radio station. It’s great to see Alan back. He’s easily my favourite comedy character. Considering this is sponsored by Fosters (not Director’s Bitter?!?) and produced specifically for the internet this could have been incredibly lazy and unfunny, but actually it’s really sharply written and just as funny as ever. No doubt this will re-ignite the rumours of a Partridge movie, which has been in the works since 2005… “Jurassic Park!”